About Us

Red Rider Studios is a full service, hand painted sign shop in Taylor, Texas.



Norma Jeanne Maloney has been in love with typography, graphic design, musical iconography and paint as far back as she can remember. In 1984 when she started painting signs for the race tracks in Lexington, Kentucky. Her Granny Dessie Morris Spencer, a tiny and fiercely spirited, Appalachian woman was Norma Jeanne’s musical inspiration from the beginning, forever schooling her on the history and flavor of America’s musical roots. Her mother Stella encouraged Norma Jeanne to explore her infatuation with form and taught her to pursue visual excellence and most of all her own happiness.


After moving to San Francisco in 1990 she attended the California College of Arts and Crafts for design where she honed her skills and found her true calling, painting signs that made her client’s business stand out among the many store fronts of San Francisco. After school Norma Jeanne worked as a scenic for the film industry. In the summer of 1996 she opened the doors to Red Rider Studios, a sign and commissioned works studio in the heart of the Mission district. Red Rider’s signature vintage style combined with a modern design sensibility were soon seen claiming store front windows, awnings, entrances and interiors across Fog City and the larger Bay Area.

Personal works echo Norma Jeanne’s affair with a day’s-gone-by era and offer an homage to the idols of her youth. Her style with a brush and board is immediately identifiable while her skill and training as a sign painter and scenic give her a broad range of illustrative styles to pull from.

Red Rider relocated from Austin, Texas to Taylor, Texas in 2015.